“The new investment will partly go to expand our core AI platform, which will allow more use cases.” Deepfake concerns “Our core use case today learning and development and internal communications videos, where the front-facing AI avatars work really well,” Riparbelli said. Wired reports that more than 35 partners at EY, formerly Ernst & Young, have used Personalize to create what they call “artificial reality identity,” or ARIs - client presentations and emails with synthetic video clips starring virtual body doubles of themselves.Ībove: Synthesia’s avatar creation dashboard. Aptly called Personalize, it can translate videos featuring actors or staff members into over 40 languages. Synthesia recently made generally available a product that personalizes videos to specific customer segments. And it partnered with Reuters to develop a prototype for automated video sport reports. The company also worked with director Ridley Scott’s production studio to create a film for the nonprofit Malaria Must Die, which translated David Beckham’s voice into over nine languages. Synthesia says that client CraftWW used its platform to ideate an advertising campaign for JustEat in the Australian market featuring an AI-manipulated Snoop Dogg. After typing or pasting in a video script, Synthesia generates a video “in minutes” with custom backgrounds and an avatar that mimics a person’s facial movements and how they pronounce different phonemes, the units of speech distinguishing one word from another. Synthesia customers choose from a gallery of in-house, AI-generated presenters or create their own by recording about 5 to 40 minutes’ worth of voice clips. Founded in 2017 by Riparbelli, Steffen Tjerrild, and computer vision researchers Matthias Niessner and Lourdes Agapito, Synthesia claims to have generated more than six million videos for over 4,000 clients - including SAP and Accenture - in the last year alone.Ībove: A synthetic avatar created with Synthesia’s tools. Like rivals Soul Machines, Brud, Wave, Samsung-backed STAR Labs, and others, Synthesia employs a combination of AI techniques to create visual chatbots, product demonstrations, and sales videos for clients without actors, film crews, studios, or cameras.
It is now used by thousands of companies, including several Fortune 500 companies.” Generating synthetic videos “Synthesia’s first commercial product, Synthesia Studio, launched in public beta in the summer of 2020. “Synthesia is focused on reducing the friction of video creation and making it possible for anyone to create professional-looking videos in minutes, directly from their browser,” Riparbelli told VentureBeat via email. Synthesia says its technology can reduce the expense to as low as $30. According to Dogtown Media, under normal circumstances, an education campaign might require as many as 20 different scripts to address a business’ worldwide workforce, with each video costing tens of thousands of dollars. Kleiner Perkins led the round with participation from GV, FirstMark Capital, LDV Capital, Seedcamp, MCC Ventures, and individual investors, which CEO Victor Riparbelli says will be put toward supporting growth and advancing Synthesia’s technology.Īs pandemic restrictions make conventional filming tricky and risky, the benefits of AI-generated video have been magnified. Synthesia, a company leveraging AI to generate videos of avatars, today announced that it raised $50 million in a series B round, bringing its total raised to $66.5 million. Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022.
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